Director, New Digital Measurement Models and Analytic Frameworks

Company: Coca-Cola HBC
Location: Atlanta
Posted on: April 14, 2025

Job Description:

The Coca-Cola Company is in the journey of transforming its approach and capabilities as it relates to global Marketing and Customer & Commercial Leadership data intelligence. As part of this, we are transforming our marketing and C&CL data research, measurement, and partnerships approach to be more connected and human-centric, enabling distinctive, competitively advantaged insights and analytics driven research methodologies, protocols, and diagnostics.Modernized, consumption and shopping integrated, and scalable measurement, and thought leading agency partnership delivery and operational excellence are at the heart of this transformation.This role represents a transformational opportunity for an expert who thrives in a fast-changing environment, anchored in expertise, leadership, and people influence in the area of technology and analytics. The Director, Digital Measurement Models and Analytics Frameworks will lead a team of technology research and protocol experts in designing and implementing digitally enabled, competitively advantaged measurement systems. These systems will integrate consumption and purchase data to drive consistent comparability via modernized, holistic measurement protocols and diagnostic designs, ensuring operational delivery excellence across the Coca-Cola system. This position will also be responsible for developing advanced analytics and models, driving powerful insights by connecting data sources into a unique purchase-to-consumption pathway. The Director and the team reporting to this role will also play a key partnership role cross-functionally, working closely with both the networked Human Insights function centrally and the OUs, as well as the Commercial, Channel, and Customer function.What You'll Do for Us

• Collaborate with a cross-functional community of data, research, analytics, and human insights experts to develop a transformation and technology-driven agenda for our connected consumer and shopper marketing data.
• A Digital, Technology and Modelling Leader and steward cross-network teams on large-scale, digital, and technology-driven approaches to consumer and shopper modelling analytics for our globally scaled tracking programs.
• Build capability and drive awareness and training to enhance data fluency and user satisfaction of integrated and comparable measurement protocols and systems.Integrate AI and ML into traditional research to automate processes and enhance capacity for learning and foresight, in collaboration with the Global Human Insights Community.Identify, establish and manage partnerships with leading digital research agencies and data providers, fostering innovative, technology-driven approaches to consumer and shopper insights.
• Collaborate with the Global Marketing & C&CL Consumption & Purchase Protocols Intelligence Services team to design, curate, and test industry-leading, technology-enabled consumption and purchase protocols.
• Promote transparent discussions to continuously improve efficiency and effectiveness of marketing data across categories, brands, and commercial functions.
• Inspire, develop and lead a team of functional experts, fostering a culture of continuous improvement, accountability, and adaptability to rapid change.
• Develop, validate, and support the implementation of advanced statistical, econometric, and machine learning models for the Consumption and Purchase analytics teams. Ensure the accuracy, reliability, and scalability of models through rigorous testing.Qualification & Requirements
  • Deep understanding and expertise in consumer and shopper research techniques, technology-enabled tracking methodologies, and the complete data ecosystem lifecycle.
  • Ability to connect multiple, disaggregated data sets and insights across consumption and purchase into a cohesive measurement system.
  • Expertise in Category, Brand, Consumer, Shopper, Commercial, and Omni-Channel domains.
  • Ability to collaborate and articulate cross-functional objectives to senior management and develop diverse network partnerships.
  • Experienced in driving adoption of transformational, innovative solutions, approaches, and services across a global organization.
  • Lead, develop and inspire a team of functional experts, model a culture of continuous improvement, personal accountability, engagement and comfort with the rapid speed of change both internally and externally to drive transformational impact.Related Work Experience
    • Minimum of 10 years of experience in consumer and shopper research 5 of which within technology and digital agencies.
    • Agency experience in consumer and shopper tracking management and data analytics is desirable.
    • Experience working in a complex, global environment, leveraging teams of internal and external resources.Education Requirements:
      • Bachelor's Sciences Degree required; MBA or Master's degree in Data Science, Statistics, Economics, Computer Science, or a related field preferable.What We Can Do For You
        • Iconic & Innovative Brands: Our portfolio includes over 250 products with popular brands like Coca-Cola, Simply, Fairlife, and Topo Chico.
        • Diverse Customer Base: We work with a diverse group of customers, including retail & grocery outlets, theme parks, movie theaters, and restaurants.Skills:Media Planning; Leadership; Consumer Trends; Consumer Segmentation; Analytical Thinking; Competitive Assessments; Digital Media Strategy; Quantitative Research; Channels Strategy; Waterfall Model; Market Research; Microsoft Office; Brand Positioning; Group Problem Solving; Communication; Social Media Strategies; Decision Making; Syndicated Research; Brand Storytelling; Retail Marketing Strategy; Channel Management
          #J-18808-Ljbffr

Keywords: Coca-Cola HBC, Chattanooga , Director, New Digital Measurement Models and Analytic Frameworks, Executive , Atlanta, Tennessee