Marketing Associate
Company: Sinclair Broadcast Group
Location: Chattanooga
Posted on: October 20, 2024
Job Description:
WTVC is looking for a Marketing Associate who will serve as a
dedicated marketing, data, and content powerhouse across the
station's Sales and Solutions teams. From time to time, the
Marketing Associate may manage assigned accounts in the role of a
junior Marketing Consultant. The ideal candidate will be a
well-organized multitasker with a passion for assisting others in
the workgroup and contributing to the team's
success.Responsibilities include:
- Work efficiently with the team of Marketing Consultants (MC)
and Management to support new and existing business in achievement
of substantial client and station growth
- Provide world-class administrative support to the MCs and
Management and customer service to existing and new clients
- Collaborate with MCs to fulfill advertising clients' RFP
requests and manage ad scheduling process
- Drive research efforts to support MCs in selling integrated
solutions to new and existing clients
- Develop client-specific advertising solutions and associated
sales collateral based on client's needs and market
opportunity
- Process customer account orders and billing information with
diligent attention to detail
- Manage preempts and develop make good plans to accurately
represent client's delivery requirements
- Project manage creative process and campaign execution for TV
and digital solutions, including asset collection, production and
trafficking
- Manage databases to proactively run reports related to critical
sales outcomes and present findings to Sales and Management teams
as applicable
- Provide database maintenance to ensure clean CRM and ability to
pull data quickly, including determination of areas where the team
can increase efficiency in marketing programs and sales
strategy
- Serve as a trusted advisor by conducting high quality business
and industry analyses and reporting out to internal teams and
external clients
- Drive business goals by notifying sales team of upsell and
account expansion opportunitiesKey Attributes and Qualifications:
- Passion and enthusiasm for playing a supporting role, and
contributing to team success
- Ability to communicate effectively with peers, supervisors, and
colleagues
- Effectively negotiate and influence with, or without
authority
- High emotional intelligence, empathy, competitiveness, and high
level of urgency in delivering elite experiences for our internal
team and external clients
- Strong evidence of listening skills, verbal communication, and
professional writing style
- Engaged as a continuous learner with evidence of striving to be
a high performer in role
- Ability to work with teammates to receive, digest, and
determine necessary outcomes for an assignment and meet strict
deadlines while maintaining accuracy
- Technologically savvy with ability to use multiple internet and
software platforms to perform duties
- Understanding of digital reporting and analytic metrics
- Marketing or advertising experience a plus
- Microsoft Excel, Project PowerPoint, Word, and OutlookSinclair
Broadcast Group, Inc. is proud to be an Equal Opportunity Employer
and Drug Free Workplace!
Keywords: Sinclair Broadcast Group, Chattanooga , Marketing Associate, Advertising , Chattanooga, Tennessee
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